the team

Vusi Makhathini

CEO

The founder of Mictert Marketing Research and now its CEO, Vusi Makhathini has been in the marketing research field for over twenty years. He has extensive knowledge and experience of fieldwork, making him well suited to chair the Southern African Marketing Research Association’s (SAMRA) fieldwork portfolio as part of the Chairman’s Council in 2004.

Makhathini’s dedication to fieldwork is well known in the industry. He was among the first to encourage SAMRA to allow fieldworkers to join the organisation, and was instrumental in the establishment of the Annual SAMRA Fieldwork Conference.

His contribution to fieldwork and marketing research was acknowledged when he was awarded Emergent Marketing Researcher of the Year at the first SAMRA Janus Awards in 2000 for marketing research excellence. He has a BA degree in Industrial Psychology and Communications.

Heather Langa

Financial Director

Before joining Mictert Marketing Research as Financial Director in 1997, Heather Langa worked at marketing research house Social Surveys, where she put her secretarial training to use. She also gained fieldwork experience with a number of marketing research companies, including Interfact.

Her true passion is accounting, and when she joined Mictert she chose to focus on the company’s finances rather than fieldwork. Having completed her BCom, her knowledge of accounting, economics, business economics, industrial psychology and commercial law stands her in good stead as the controller of Mictert’s finances.

Bongani Makhathini

Project Manager

Given the opportunity at Mictert to attend the School of Fieldwork, Bongani showed great potential. He positioned himself as a strong fieldworker, field coordinator and senior supervisor, and is now Mictert’s School of Fieldwork Manager and Senior Project Manager.

Bongani studied Law and later went on to study Data Collection and Data Analysis at UNISA to enhance his knowledge and follow his career path. During his years at Mictert, he has managed research projects across many industries, engaging clients and respondents from the consumer, business, government, pharmaceutical, food and beverage, and IT sectors.