The founder of Mictert Marketing Research and now its CEO, Vusi
Makhathini has been in the marketing research field for over twenty
years. He has extensive knowledge and experience of fieldwork, making
him the perfect candidate to chair the Southern African Marketing
Research Association’s (SAMRA) fieldwork portfolio, as part of the
Chairman’s Council in 2004.

Makhathini’s dedication to fieldwork is well known in the industry. He was
amongst the first to encourage SAMRA to allow fieldworkers to join the
organisation, and was instrumental in the establishment of the Annual
SAMRA Fieldwork Conference.

This contribution to fieldwork and marketing research was acknowledged
when Makhathini was awarded the Emergent Marketing Researcher of
the Year award at the first SAMRA Janus Awards (2000) for marketing
research excellence.
He has a BA degree in Industrial Psychology and Communications.


Before joining Mictert Marketing Research as financial director in 1997,
Heather Langa started work at marketing research house Social Surveys,
putting her secretarial courses to use. She also tried her hand in
fieldwork, which she did for a number of marketing research companies,
including Interfact.

But her true love is accounting, and so when she joined Mictert, she
preferred to sort out the finances rather than the fieldwork. Having
completed her BCom, her knowledge of accounting, economics,
business economics, industrial psychology and commercial law stands
her in good stead as the controller of Mictert’s purse strings.


Given an opportunity at Mictert to attend the school of fieldwork, Bongani showed great potential, he positioned himself as a good fieldworker, field co-ordinator, senior supervisor and now he is the Mictert school of fieldwork manager and Mictert’s senior Project Manager.

Bongani studied Law and shorty went on to study Data Collection and Data Analysis at UNISA to enhance his knowledge and follow his career path. In the years he’s been at Mictert he has seen himself managing research projects and conducting research in almost all industries, engaging clients and respondents from all spheres i.e. consumers, business, government, pharmaceutical, food and beverages, IT etc.

Mictert Marketing Research

TEL: +27 11 886-1572 FAX: 086 541 1467

P.O Box 1798 Randburg 2125