Mictert is the only company in South Africa to offer a comprehensive, in-house fieldwork course for its fieldworkers, through its School of Fieldwork. Mictert project managers as well as research practitioners who are involved in fieldwork on a daily basis, ensure School of Fieldwork students are totally au fait with the best fieldwork practice before entering the field.

We teach our fieldworkers:

  • The background to fieldwork, such as what is important in an interview, and how a research questionnaire is set up. 
  • The intricacies of in-depth interviewing and moderating, and telephonic interviewing techniques.
  • How to use devices in the field.Transcribing, coding and respondent recruiting, as well as sampling, with concepts such as working with intervals and substitution being thoroughly discussed. 
  • Techniques to overcome the potential barriers which fieldworkers often face in the field. 
  • Then follows the practical element of the course, where fieldworkers participate in a live project. They then write an exam, which they must pass with 60% in order to join our exclusive team of fieldworkers. 
What our training entails:
 
  • Initially, candidates are given the background about fieldwork,learning such things as what is important in an interview, and how a research questionnaire is typically set up.
  • They are trained in the intricacies of in-depth interviewing and
    moderating, learning how to ask questions in such a way that
    the respondent feels free to offer his or her opinions and
    answers. Telephonic interviewing techniques are also part of
    the syllabus, with candidates being shown the differences
    between conducting a telephonic interview and a face-to-face
    interview.
  • We cover transcribing, coding and recruiting, as well as
    sampling, with concepts such as working with intervals and
    substitution being thoroughly discussed.
  • We workshop how to overcome the potential barriers which
    fieldworkers might face in the field.
  • An in-field practical involves participation in a live project.
  • Fieldwork candidates then write an exam, which they must
    pass with 60% in order to join our exclusive field force.

The benefits of a well trained field-force:

  • Decrease in churn
  • Improved interface between clients and fieldworkers
  • Accurate and efficient fieldwork which can be relied upon 

Mictert Marketing Research

TEL: +27 11 886-1572

info@mictert.co.za

P.O Box 1798 Randburg 2125