school of fieldwork

Mictert Marketing Research
School of Fieldwork

School of Fieldwork

Mictert is the only company in South Africa to offer a comprehensive, in-house fieldwork course for its fieldworkers through its School of Fieldwork.

Mictert project managers, together with research practitioners who are involved in fieldwork on a daily basis, ensure that School of Fieldwork students are familiar with best fieldwork practice before entering the field.

What We Teach Our Fieldworkers

  • The background to fieldwork, including what is important in an interview and how a research questionnaire is set up.
  • The intricacies of in-depth interviewing, moderating and telephonic interviewing techniques.
  • How to use devices in the field.
  • Transcribing, coding, respondent recruiting and sampling, including concepts such as intervals and substitution.
  • Techniques to overcome the potential barriers that fieldworkers often face in the field.
  • A practical course element in which fieldworkers participate in a live project.
  • A final exam, which candidates must pass with 60% in order to join Mictert’s fieldwork team.

What Our Training Entails

Fieldwork Foundations

Candidates are introduced to the background of fieldwork, including what is important in an interview and how a research questionnaire is typically structured.

Interviewing Skills

Candidates are trained in in-depth interviewing and moderating, learning how to ask questions in a way that allows respondents to offer their opinions and answers freely.

Telephonic Interviewing

Telephonic interviewing techniques form part of the syllabus, with candidates learning the difference between conducting telephonic interviews and face-to-face interviews.

Research Support Skills

The course covers transcribing, coding, recruiting and sampling, including concepts such as intervals and substitution.

Field Barriers

Candidates workshop techniques for overcoming potential barriers they may face in the field.

Practical Experience

The in-field practical involves participation in a live project, followed by an exam that candidates must pass with 60% to join Mictert’s field force.

The Benefits of a Well-Trained Field Force

  • Decreased churn.
  • Improved interface between clients and fieldworkers.
  • Accurate and efficient fieldwork that clients can rely on.

Contact

Mictert Marketing Research
Tel: +27 11 886 1572
Email: info@mictert.co.za
356 Main Avenue
Warrendale Mews
Ferndale
Johannesburg
South Africa
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