Mictert Marketing Research was founded 18 years ago, opening its
first offices in Braamfontein, Johannesburg. Its vision was simple
and clear, it was to be the first Market Research Agency in South
Africa to focus only on fieldwork, in other words it was to be a fieldwork supplier that was the first of its kind, Equipped with
excellent demographic and environmental knowledge of the country and a dedicated fieldwork team who work tirelessly to
produce good results and reach project deadlines. Hence our first slogan was born: Mictert Marketing Research. Fieldwork Done
Well On Time. The dream was soon realized, boasting a fieldwork team of just over 200 fieldworkers, the capacity and ability to
conduct interviews and collect data in all 9 provinces without
coming across language barriers, geographical landscapes and
environmental setting, as it would not matter whether the
respondent is in the middle of the Johannesburg CBD, the quiet
streets of Bantry Bay or that one household on top of the hill
somewhere in rural Kwazulu Natal, the Mictert team will always
find a way to get there.
The dedication, training and attention to detail soon paid off with no less than
3 years after opening its doors, Mictert’s CEO Vusi Makhathini was elected a
full member of the South African Marketing Research Association (SAMRA),
elected a full member of the Institution of Marketing Management (IMM) and
the company also received a Nomination certificate from the Impumelelo
Black Empowerment Companies for Top company in its sector.
A year later Mictert Marketing Research was awarded a SAMRA JANUS
award for Market Research Excellence. In 2003 awarded a certificate from the
Impumelelo Black Empowerment Companies in recognition to Mictert being
one of South Africa’s top 300 empowerment companies.
By the early 2000’s the company was already an easily recognizable player in
the field, labeled as a company with great expertise in the Black market.
Apart from producing and guaranteeing reliable, accurate fieldwork, all other
services Mictert offers were being taken to full use by clients, these services
include Moderating, Coding, Transcibing, Recruiting, Translating and
Interviewing. All these services make up the acronym that is Mictert.