about

About Mictert

Mictert Marketing Research was founded 27 years ago, opening its first offices in Braamfontein, Johannesburg.

Its vision was simple and clear: to become the first market research agency in South Africa focused exclusively on fieldwork. In other words, Mictert set out to become a specialist fieldwork supplier — the first of its kind.

Equipped with strong demographic and environmental knowledge of the country, together with a dedicated fieldwork team, Mictert quickly built a reputation for producing reliable results and meeting project deadlines. This gave rise to the company’s first slogan:

Fieldwork Done Well, On Time.

The dream was soon realised. Mictert grew to a fieldwork team of more than 200 fieldworkers, with the capacity to conduct interviews and collect data across all nine provinces of South Africa. Language barriers, geographic distance and environmental conditions were part of the work. Whether a respondent was in the middle of the Johannesburg CBD, the quiet streets of Bantry Bay, or a household on a hill in rural KwaZulu-Natal, the Mictert team would find a way to get there.

Recognition

The company’s dedication, training and attention to detail soon paid off. Within three years of opening its doors, Mictert’s CEO, Vusi Makhathini, was elected a full member of the South African Marketing Research Association (SAMRA), as well as a full member of the Institute of Marketing Management (IMM). The company also received a nomination certificate from Impumelelo Black Empowerment Companies as a top company in its sector.

A year later, Mictert Marketing Research was awarded a SAMRA JANUS Award for market research excellence. In 2003, the company received a certificate from Impumelelo Black Empowerment Companies, recognising Mictert as one of South Africa’s top 300 empowerment companies.

By the early 2000s, Mictert had become a recognisable player in the field, known especially for its expertise in the black consumer market.

Our Services

In addition to producing reliable and accurate fieldwork, Mictert’s wider range of services came into full use by clients. These services form the acronym behind the name Mictert.