Mictert Marketing Research is South Africa’s leading dedicated fieldwork provider, collecting quality data that can be relied upon for its accuracy, credibility and fast turnaround.
We empower our national field force with specialised training, so that each fieldworker produces the high quality of work which today’s clients demand, and at the speeds that an online world expects.
Whether face to face, telephonic, online or mobile interviews are required, in urban or deep rural areas, Mictert Marketing Research delivers.
Mictert is a proud member of:
Mictert has a long association with the Southern African Marketing Research Association (SAMRA). Through our work on the Fieldwork Committee, we were instrumental in initiating and chairing the Fieldwork Portfolio of the Chairman’s Council (2002-2004). We also initiated and co-ordinated the first Annual SAMRA Fieldwork Conference held in 2003, in a bid to improve the professional standing of fieldworkers in the industry.
This contribution to fieldwork and marketing research was acknowledged when Mictert CEO Vusi Makhathini was awarded the Emergent Marketing Researcher of the Year award at the first SAMRA Janus Awards (2000) for marketing research excellence.