Mictert Marketing Research is a full service independent market research and fieldwork specialist agency, started in 1997 by Vusi Makhathini, now the company’s CEO. We offer a number of services, which form the acronym of our name – Moderating, Interviewing, Coding, Transcribing, Editing, Recruiting and Translating.

Our chief objective is to provide competent, reliable fieldwork, or primary data collection, delivering reliable data that clients can use with complete confidence.

Whether qualitative and quantitative, in both urban and rural areas, consumer to business interviews – we have the fieldforce to collect the data.

Our fieldworkers operate Nationally in South Africa. Mictert also has footprints in other African markets inc Kenya and Nigeria.

Our vision is

• To produce quality and reliable data to all our research consumers.
• To introduce young minds that are willing to learn to the marketing research industry and provide opportunities