about

Mictert Marketing Research is a wholly black-owned and black-run fieldwork specialist, started in 1997. (Click here for our BEE score card)
As South Africa’s first-ever dedicated fieldwork supplier, Mictert has been a pioneer in the field. We provide competent, reliable fieldwork or primary data collection, delivering reliable data that clients can use with complete confidence.

With a fieldwork team of just over 200 fieldworkers, we have the ability and capacity to conduct interviews and collect data, both quantitative and qualitative, throughout South Africa: in all nine provinces, in all 11 official languages, in cities or remote rural villages.

Although our main emphasis is on the black market, our horizons are sufficiently broad to encompass all spheres of society.

We offer a number of services: moderating, interviewing, coding, transcribing, respondent recruiting and translating.

We also offer questionnaire design and data analysis, through our association with various professionals in the industry.

AWARDS AND ACCREDITATIONS

Within three years of opening its doors, Mictert’s CEO, Vusi Makhathini, was elected a full member of both the South African Marketing Research Association (SAMRA) and the Institute of Marketing Management (IMM). Mictert Marketing Research also received a nomination for top company in its sector from the Impumelelo, South Africa’s directory of top empowered companies.

A year later Mictert Marketing Research was awarded a SAMRA Janus Award for Market Research Excellence.

In 2003, we were named one of South Africa’s top 300 empowerment companies, in the Impumelelo Black Empowerment Companies directory.