Accurate report writing is dependent on the precise transcription of digital recordings used in focus groups and interviews.

We use a technologically advanced transcribing system which enhances respondents’ voices and reduces noise on recordings made during focus groups and interviews. These sessions are then transcribed verbatim by trained transcribers.

Since many of the focus groups which we run are conducted in one of the African languages, transcribers also translate into English as they work through the recordings. Both transcribing and translating are done simultaneously, so clients enjoy considerable time saving.

Each recording is transcribed and translated by two people, and a panel then reviews and merges these transcriptions to ensure that the client receives the most accurate reflection of what was said in the field.

Not only do we transcribe for our own studies, but we also offer our transcription service for studies conducted by other companies.